EA bags exclusive ‘Star Wars’ license from Disney

EA recently penned a deal with Disney, which will give them the right to publish future Star Wars game. This is a multi-year licensing agreement, which gives the company to develop and publish games based on Star Wars franchise globally.

The financial terms was not disclosed but this isn’t first time for EA to work on Star Wars Franchise. EA worked on MMORPG ‘Star Wars: The Old Republic’ back in 2011 which allowed gamers to play the game using a monthly subscription fee. It was said by analysts that EA invested $100 Million to $300 Million to build the game, including even hiring 1,000 voice actors for the game, but then EA struggled to retain their players which forced them to provide 15 free game levels in the past year, followed by a ‘free-to-play’ version of the game.

Its also being said by EA Labels’ president Frank Gibeau that three of their studios have already been working on Star Wars: DICE, Visceral and Bioware who have developed Battlefield, Dead Space and Mass Effect Franchise. Frank also assured that just because they got a license from Disney which also gives them the right to use the characters and storylines, they will not simply replicate the actual story in the game. He said,”The new experiences we create may borrow from films, but the games will be entirely original with all new stories and gameplay.”

Its also being confirmed the the new projects will be powered by Frostbite 3 Dev engine which (as EA says) will guarantee incredible graphic fidelity, environments and characters.

Disney’s Co-President John Pleasants said,”This agreement demonstrates our commitment to creating quality game experiences that drive the popularity of the Star Wars franchise for years to come. Collaborating with one of the world’s premier game developers will allow us to bring an amazing portfolio of new Star Wars titles to our fans around the world.”

The company behind Dead Space and Battlefield franchises have said,”We will develop and publish new Star Wars titles for a core gaming audience, spanning all interactive platforms and the most popular game genres, while Disney will retain certain rights to develop new titles within the mobile, social, tablet and online game categories.”


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