VVC behind the new H.266 VCC standard

The new H.266 VCC encoding gives H.265 HEVC quality at half its bit rate, storage

The Fraunhofer HHI (Heinrich Hertz Institute) made an announcement of its new H.266 VCC (Versatile Video Coding) encoding. After three years of research, work and collaboration within its partners its finally able to publish the new standard. Some of its partners include Apple, Ericsson, Intel, Huawei, Microsoft and Sony.

The new encoding provides the H.265 HEVC (High-Efficiency Video Encoding) at half its bitrate and size. In theory, the new encoding standard should be easily adopted widely as 4K content streamed via popular networks and livestreaming services.

So far, none of the hardware chipset vendors has confirmed the H.266 encoding compliance, yet. That should change with the upcoming chipset announcements for desktops, notebooks and portable devices like mobile phones. The HEVC standard was released in the year 2013, but certain services may have no picked it up. Now with the bitrate requirement reduced by half, this will be a great incentive more major and smaller players. This also reduces stress of transmission via the internet as more consumers demand higher quality content.

New encoder to keep up with the times

If this COVID-19 pandemic proved one thing, push comes to shove even the premium streaming services will find it hard to keep up with the demands. So in theory, its adoption should be just as quickly once the chip manufacturers start providing the encoding support.

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