VVC behind the new H.266 VCC standard

The new H.266 VCC encoding gives H.265 HEVC quality at half its bit rate, storage

The Fraunhofer HHI (Heinrich Hertz Institute) made an announcement of its new H.266 VCC (Versatile Video Coding) encoding. After three years of research, work and collaboration within its partners its finally able to publish the new standard. Some of its partners include Apple, Ericsson, Intel, Huawei, Microsoft and Sony.

The new encoding provides the H.265 HEVC (High-Efficiency Video Encoding) at half its bitrate and size. In theory, the new encoding standard should be easily adopted widely as 4K content streamed via popular networks and livestreaming services.

So far, none of the hardware chipset vendors has confirmed the H.266 encoding compliance, yet. That should change with the upcoming chipset announcements for desktops, notebooks and portable devices like mobile phones. The HEVC standard was released in the year 2013, but certain services may have no picked it up. Now with the bitrate requirement reduced by half, this will be a great incentive more major and smaller players. This also reduces stress of transmission via the internet as more consumers demand higher quality content.

New encoder to keep up with the times

If this COVID-19 pandemic proved one thing, push comes to shove even the premium streaming services will find it hard to keep up with the demands. So in theory, its adoption should be just as quickly once the chip manufacturers start providing the encoding support.

Source: 1

Leave a Reply

Your email address will not be published. Required fields are marked *

Beyond News. Beyond Reviews. Beyond Guides & Recommendations.

Join the never ending discussions on never ending topics.
Previous Article

Intel reveals Thunderbolt 4, native support with Tiger Lake

Next Article
AMD Renoir Ryzen 4000 series APU with VEGA Graphics

Ingram Micro accidentally lists Ryzen 4000 Pro series distributor pricing

Related Posts
AMD Matisse Refresh CPUs- Ryzen 9 3900XT, Ryzen 7 3800XT and Ryzen 5 3600XT. 
Read More

Amazon accidentally reveals Matisse Refresh CPUs- Ryzen 9 3900XT, Ryzen 5 3600XT

AMD has two more Matisse Refresh CPUs- the Ryzen 9 3900XT and the Ryzen 5 3600XT. The leak appeared in Amazon Italy, which pretty much confirms its stocked for retail. According to the listing which is now pulled out, The Ryzen 9 3900XT and the Ryzen 3 3600XT costs €569.69 and €284.84, equivalent to US$ 641 and US$ 320.48. The scheduled launch date is July 7th. The only XT CPU that's not listed but destined to be launched is the Ryzen 7 3800XT.

Beyond News. Beyond Reviews. Beyond Guides & Recommendations.

Hardware BBQ is a PC hardware review, news and recommendations website. Typical of such PC hardware websites, I encourage two-way communication and discussions. Help us to help everybody by being a part of it. I am pretty active on Twitter. But for any detailed discussions and inquiries, you can always join the Discord group for any discussions.The future plans include streaming on Twitch, but I'll let you if and when that plan is made. Don't forget to follow the channel if you're interested.