MSI introduces new product lineups along with formally announcing Z590 motherboards

MSI had an online launch event not just to formally announce the availability of Z590 motherboards with the Intel 11th generation Rocket Lake-S CPUs. It also introduced newer product and model lineups and therefore showing its plan to create its own ecosystem, similar to Gigabyte/ Aorus and NZXT. MSI did show some features of its MSI Z590’s BIOS.

How good will the expanded product lineups be is something we’ll have to wait and watch. But it shows MSI’s commitment to include more product ranges and user choices in its peripheral ranges.

Motherboard Offerings

The MSI variants come between 6 layered and 10 layered PCBs. Seeing six as a minimum to 8 at best was commonly seen depending on the feature set and hierarchy of the motherboards, with 10 being on the extreme spec-based units. Besides that, MSI updated its range to use 2.5G Ethernet and WiFi 6E by default. The Z590 ACE is the one with the dual Thunderbolt 4, providing the updated eGPU support, quad M.2, 16 digital VRM power stages and any others.  There were many variants, but the notable ones were the MSI Z590 ACE, MSI Z590 Tomahawk WiFi and the Z590 Gaming Carbon WiFi.

The ‘Boxed Cooler’ is what’s using Intel’s default power limit, while the Tower Air Cooler and Water Cooler options have a higher power limit. Usually, motherboard manufacturers usually have higher power limits enabled by default. Many were called by reviewers for this since it influences benchmark scores. However, MSI provides an option to select as per your discretion and cooler options.

MSI stated that the Z590 Gaming Carbon Wifi has multiple overclocked memory profiles (Memory Try It!), not specific to a specific kit. This way, you can start from the XMP profile option default, move one profile up at a time and find the right profile to work with the kit after doing stability tests. Interestingly, you’ll see Gear 1 options. Most likely these Gear 1 options will be available when the Z590 motherboard is paired with the Core i7-11700K, a feature that is officially available on the Core i9-11900K, but the Core i7 flagship carries that support depending on the motherboard manufacturer. This was something that the Anandtech reviewer was using for the ‘pre-launch review.

Re-Size BAR Support

As part of the Intel Z590 chipset support, MSI carries forward the Re-Size BAR feature that enables the CPU to effectively communicate with the GPU’s memory, therefore giving the ability to provide optimal performance. This started with AMD making it compatible with its CPUs and GPU lineups. But Nvidia and Intel followed suit. They showcased this support on a Z590 and Radeon RX 6700XT graphics card, in a way confirming Intel’s compatibility with AMD Radeon GPUs.

MSI’s storage entry with the PCIe 4.0 M.2 Drive…

MSI made it clear that it had has a tough time keeping up with graphics card supplies, unsurprisingly. But it still needs some time before it is in a position to make its GPU variants available easily due to high demand among gamers and miners. Still, within its GNP wing, it was able to introduce a new graphics card series. But along with that, MSI introduced a new PCIe 4.0 M.2 SSD. Model variants were not mentioned but it did show TLC based M.2 drives with two different heatspreader designs.

MSI’s new Graphics Card lineup

MSI doesn’t exactly clear where the SUPRIM range falls within its existing range, except that it has newer aesthetics, a profile switch on the PCB, robust power stages and a GPU cooler to handle extreme performance. This wasn’t something newly announced, rather something multiple sources talked about weeks before its formal announcement. While the availability of the GPUs in general irrespective of the AIC is an issue, MSI thought introducing this series gives people an option to choose.

MSI Monitors for the Gaming Segment

MSI also introduced the MPG Artymis 343CQR curved monitor with a hotkey to enlarge a gamer’s target for the easier frag. It’s not clear if the hotkey is set on the keyboard and mouse (and of any kind) or it’s something that requires installing an MSI utility. MSI claims it made some optimisation for mobile display, giving a larger display for mobile gamers.

Prebuilt and AIO systems

It did introduce its own pre-built system- the AEGIS Ti5. Every multi-component makers have one- MSI is just one of them but it’s not something that’s doing for the first time. There’s also the Creator P100 range that supports up to Core i9 and RTX 3080 GPUs. The Creator PS321 Series All-in-One PCs are with IPS display with factory colour calibration, a built-in card reader and a magnetically mountable monitor hood with the swivel, tilt and height adjustment expected for monitors of these class.

New Liquid Cooler

It also included the new MPG Coreliquid K series liquid coolers based on the Asetek 7th generation. Also, MSI included a 60mm fan inside the waterblock to provide more cooling. Though would be interested to see how the inclusion of a direct fan on the block would result in any visible cooler performance. It also showcased an A850GF modular power supply but there’s no other information attached with it.

The new Clutch Mouse

MSI included a new variant of its gaming mouse- the Clutch GM41 Lightweight mouse for palm and claw grip users. This weighs 65 grams, with grips on both sides, PixArt PWM-3389 Optical sense and Omron switches.


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