A mail came to me by Razer’s PR in Singapore which issued a statement by Min-Liang Tan, Razer’s co-founder, CEO and Creative Director:
“A few days ago, a coupon code that provided a discount of 90% off Razer products at our UK Razerzone store went viral and thousands of orders were placed in the space of a couple of hours. This coupon code was NOT authorized nor approved by Razer and was generated by a third party to test our shopping cart (and left in our system unknown to us till now). When we discovered this, we had to shut down our site for a bit until we figured out what was going on.
While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company – that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal.
So that’s the plan. It’s going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped—a lot of stuff was already back-ordered due to high demand—and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support. Game on…”
Its not clear how many people have placed their orders via Razer U.K. In all honesty, one will have a mixed feeling.
Majority part of you will be happy that on the bright side, Razer is honouring the use of unauthorized code for their U.K. customers provided its a singe unit purchase, but skeptic part of you will obviously ask: why was the discount coupon validated in the Razer U.K. store if it was not yet authorized? Especially for discount coupon code that offered an insane 90% off for any Razer product, which obviously can bring significantly losses?
What do you guys think? Planned or unplanned? In any case, those who have used the code and succeeded, they enjoy the best of stuff for a 10% of its price. Christmas came very early for some people. In any case, 1 unit per person rule is fair enough.
Razer didn’t disclose which devices/gaming peripherals were sold and how many of them were sold. One will also have to wonder how many people in the U.K. bought Razer Blade, as pointed out by ATE gaming’s Karthik Rao.