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ASUS

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ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates. ASUSTeK Computer Inc. , usually referred to as Asus and trading under that name, is a Taiwanese-American multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan and Fremont, CA. Its products include desktops, laptops, netbooks, LED/LCD panels, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations, and tablet PCs. The company’s slogan/tagline was “Inspiring Innovation. Persistent Perfection.” and is currently “In Search of Incredible.”

ASUS Rate your Gear User Review contest

Asus incentivising ‘Rate your Gear’ user review submissions on Amazon, Flipkart and MD Computers

Asus launched a marketing campaign to encourage its users to post user reviews, calling it “Rate your Gear”. The company’s page requires submissions to be posted in some of the leading Indian PC component and peripheral sellers. This is limited to Amazon, Flipkart and MD Computers. Encouraging users to put up user reviews is nothing new, rather welcomed. But when it is incentivised, the nature changes. It is promotional material. But it uses its uses to do the job for them.
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