Asus launched a marketing campaign to encourage its users to post user reviews, calling it “Rate your Gear”. The company’s page requires submissions to be posted in some of the leading Indian PC component and peripheral sellers. This is limited to Amazon, Flipkart and MD Computers. Encouraging users to put up user reviews is nothing new, rather welcomed. But when it is incentivised, the nature changes. It is promotional material. But it uses its uses to do the job for them.