Ubisoft plans to take PC gaming more seriously than before

Ubisoft had a habit of not being in the PC gamers’ good books, usually because sideline them by not releasing the PC variant of the game at the same time with console counterparts. Their activation system for PC gamers and their drive to promote multi-platform games made matters worse. However, the company made a pledge that they will focus more on PC gamers from today onwards.



Ubisoft’s Alain Corre told MCV,”We listen to feedback from players and continue to adapt accordingly. For instance, we switched to a simple, one-time activation for our PC games; a standard practice in the industry. We’re also doing our best to bring our games to PC at the same time as the console versions.”

He also added that PC gaming helped Ubisoft as it increased company revenues to 15% this year. What’s surprising in my opinion is that how companies could afford to have such mindset with a gaming platform that has a large and evolving community. Assassin’s Creed Unity and Far Cry 4 will be released for consoles and PC at the same time. Ubisoft assured that this will be their goal for all of its major titles.

He continued,”We recognise the importance and needs of PC gamers, and want to continue to improve how we create and support games for PC. We are committed to improving the optimisation of our games for each platform on which they’re released, including PC.”

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