WD outs Red Series HDDs for SOHO NAS

The trio of Blue, Black and Green can now welcome their new brother, Red. WD has let loose a new Hard drive with the Sole purpose of NAS systems in Small/Home offices. WD says that it is designed for the NAS user while keeping the speeds good and prices even better.

It comes with what WD calls “NASware” which is special firmware designed to help it along. It does about 150MB/s which is almost in the Black drive region.

Talking about prices, the stateside pricing for the 3.5″ 1TB, 2TB and 3TB drives are $109, $139 and $189, respectively with Indian MSRP’s coming by the end of July. They also come with a 3-year limited warranty and with 24×7 dedicated support. They are available stateside starting today and are compatible with NAS solutions from QNAP and Synology to name a few. A more detailed list of compatible devices and other details can be found here.

New WD Red™ Drives Optimized for Compatibility in Always-on 1- to 5-Bay NAS Systems; Provide Buyers More Choices Tailored to Their Needs

INDIA – July 10, 2012 – WD® (NASDAQ: WDC), a storage industry leader, today announced the debut of WD Red hard drives, an innovative line of SATA hard drives specifically designed for home and small office NAS (network attached storage) systems with one to five drive bays.

Compatibility-tested with top NAS box manufacturers and optimized for power and performance, WD Red hard drives are now shipping in 3.5-inch 1 TB, 2 TB and 3 TB capacities.  The WD Red line features NASware™ technology, designed to improve reliability and system performance, reduce customer downtime and to simplify the integration process. This new product line addresses the unique environment of NAS and the growing demand for affordable, reliable and compatible storage that reduces customer total cost of ownership. WD Red hard drives also feature 3D Active Balance Plus, an enhanced balance control technology, which significantly improves the overall drive performance and reliability. In an exclusive for WD Red customers, WD is offering free premium 24×7 dedicated support and a three-year limited warranty.   The addition of WD Red expands WD’s “Power of Choice” client hard drive solutions.

WD recognizes that customers and their applications are diverse and they should be empowered to choose the drives that best suit their specific storage needs. With distinguishable colours, the “Power of Choice” storage solutions are clear and easy to identify: WD Blue™ (solid performance and reliability for everyday computing), WD Green™ (cool, quiet, eco-friendly), WD Black™ (maximum performance for power computing) and WD Red (home and small office NAS). The four colours enable quick selection of the best WD drive for customers’ application or usage requirements.

“The network attached entry level storage market is poised to grow at an 86.2% 2011-2016 CAGR[1],” according to John Rydning, IDC’s research vice president for hard disk drives. “WD’s new WD Red hard disk drives offer a unique combination of product features and customer support for users seeking to expand the capacity of their entry-level network attached storage solutions.”   “Until now, customers had to choose between using desktop or high-end server drives for their home or small office NAS systems – neither of which were both cost effective for consumer solutions and fully NAS compatible,” said Melyssa Banda, senior director of product marketing for WD. “WD saw this challenge as a perfect opportunity to design a better solution so we developed WD Red drives, an optimized product for this rapidly growing segment.”   WD Red hard drives integrate seamlessly with WD NAS solutions and are qualified to work with a wide array of WD OEM partners. An updated list of WD Red-qualified products and manufacturers is available on the WD’s Website.

Availability and Pricing

WD Red hard drives will be available at select resellers and distributors in India from end of July 2012. Manufacturer’s suggested retail price (MSRP) for the WD Red 1 TB drive (model #: WD10EFRX) is $109.00 USD, the 2 TB drive (model #: WD20EFRX) is $139.00 USD and the 3 TB drive (model #: WD30EFRX) is $189.00 USD. The MSRP of WD Red hard drives in India will be announced in the last week of July 2012 .

WD Red NAS Hard Drive Launch Partners WD Branded Products

“The My Book Live family has received strong reception from consumers and the WD Red drive offers attributes ideal for small NAS systems,” said Scott Vouri, vice president and general manager of WD’s connected home solutions group. “My Book Live customers will benefit from WD Red’s NASware features in the future.” QNAP Systems, Inc. “The rapid growth of the global NAS market has led to hard drives optimized specifically for entry-level NAS use,” said Richard Lee, CEO of QNAP Systems, Inc. “The launch of WD Red NAS hard drives offer QNAP® four-bay NAS products a reliable solution for 24×7 operations. QNAP also provides a broad range of high-end business level NAS solutions well matched with WD RAID level hard drives.” Synology Inc. “Synology® is thrilled to be teaming up with WD to offer customers a reliable storage solution featuring WD Red NAS hard drives, which are optimized for consumer NAS systems,” said Vic Hsu, CEO of Synology Inc. “The award-winning Synology DiskStation makes it easy for users to build secure private clouds that operate at maximum uptime. By delivering our unique technologies together, Synology and WD will provide users with greater reliability, cooler operation and a higher quality of user experience.” Thecus Tech., Corp. “The compatibility of Thecus® NAS with the new and dynamic WD Red HDDs is excellent news for all,” said Florence Shih, general manager of Thecus. “To realize this vision, users can experience firsthand true power and performance. Ultimately, the congruency among WD Red hard drives with Thecus NAS brings great opportunities to the storage industry.”

Western Digital has done a brilliant job of segregating their drives by colour. This makes life so much easier while selecting a hard drive compared to picking on from other companies.

Edit (From Roshan): Speaking of other companies, Seagate has SV35 series Hard drives being quietly released to the drive. I’ve seen a friend posted about the SV35 2TB drives. I’ve pinged Seagate India about SV35 series and WD India already said that they would be forwarding the drives for review, so let’s see how it goes.

  1. WD enjoys profit from Thailand floods and still not decreasing price. Now releasing this drive made for NAS. its not fair that western digital is doing such cheap marketing tactics, putting the entire world in chaos so that they can earn enough profit before people shift to SSD drives. on top of it, they reduce warranty periods. seagate quietly like a douchebag does what WD does because they enjoy the same privilages at WD’s expense. lets not forget wd green drives have massive amount of failure. they think they made good money out of it but at the expense of breakin ppl’s trust. i knew something was going to go wrong when samsung storage and hitachi were bought by these 2 companies, but i never thought it will take in a level to sell 1TB drives 3 times the higher price than it was more than a year ago.

  2. I see these are product of Malaysia and not made in China or Thailand. so these must be from the new WD factory??

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